"Business" and "History"
A Strategic Partnership to Benefit
Your Business and Your Community
Businesses want customers, customer loyalty, referrals, and sales. Customers hate being “sold to” through direct sales methods, and they know it when they see it. What’s a business to do? Enter history. When your business becomes involved in the historical community, your staff has the opportunity to interact with customers on a personal level – not as “staff” out there “selling” but as people with a shared interest. When your business becomes engaged in its own history and your community’s history, people really do take notice. In return, you gain credibility, respect, and loyal customers. The really big win? You will help preserve the historical assets of your community for future generations. You will achieve business goals and leave a legacy. In this 20-minute talk, designed for business groups, Bonnie Hurd Smith, President and CEO of History Smiths, cites specific examples of how businesses can incorporate history – their own and their community’s – into their marketing, and community outreach efforts. Participants will walk away with ideas they can apply immediately.
"Go Beyond the Party" to
Build Business Momentum
An anniversary provides an incredible opportunity to promote a business, but too often business owners settle for a party and a small newspaper story when there is so much more they could do to leverage their milestone. In this 20-minute talk, historian and marketer Bonnie Hurd Smith discusses 11 simple and low-cost steps businesses can take to derive the most benefit from their anniversary – methods she has used successfully with her clients. Bonnie Hurd Smith, President and CEO of History Smiths, is the author of Go Beyond the Party: 11 Simple Ways to Build Business Momentum, available exclusively from History Smiths.
"Business" and "History" -- New
Strategies for Historical Organizations
Repositories of historical information (historical societies, historic house museums, libraries, and archives) face many challenges preserving their collection and buildings. Funding is always an issue, and many of the “old ways” no longer work. Instead, these organizations could form strategic partnerships with businesses in their community. They could provide information and services to help businesses achieve business goals and, in turn, initiate new sources of revenue. In this 20-minute talk, Bonnie Hurd Smith, President and CEO of History Smiths, describes ways in which historical organizations can successfully approach local businesses and begin to build mutually beneficial relationships. She will cite specific examples from her work in the field. Participants will walk away with ideas they can apply immediately.